Assess the value of marketing in this major financial services group as a business philosophy. Based on Barclays. Module was Marketing in Financial services. Enjoy!!!

To assess the value of marketing for Barclays I need to define the term "Business Philosophy" This is where Barclays feel that we should put marketing at the heart of our organisation. This would enable us to be more customer focussed and customer driven. This would result in many of our company's processes being restructured to identify what our consumer's needs and wants are. With this information a product can be developed to satisfy then …

…restructure a company must plan and co-ordinate carefully for the objectives to be met. With any restructure, problems may arise so forward thinking and a clear centre point and aim the key to success. Bibliography Davies, Mark AP 1998 Understanding Marketing. Hemel Hempstead: Prentice Hall Harrison, Tina 2000 Financial Services Marketing. Harlow: Pearson Education Ltd Wright, Ray 1999 Marketing: Origins, Concepts, Enviroment.London: Thompson Learning Foss, Barry & Stone, Merlin 2001 Successful Customer Relationship Marketing. London: Kogan Page Limited.