4 major characteristics of services and the marketing strategies available for the service organization

Qns: Discuss the 4 major characteristics of services and the marketing strategies available for the service organization. Qns: What are the primary differences between product and services? Give examples that highlight these differences between product and services. Give examples that highlight these differences and provide examples of hybrid offer. Qns. Using a service example of your choice, explain how the service company can deal with intangibility, inseparability, variability and perishability. Four Major characteristics of services:1) Intangibility 2) …

…the power of technology. E.g. therapists can call up the information on hand-held computers, which pluck the data from a central computer. As a result, they can spend more time working directly with patients. However, companies must avoid pushing productivity so hard that quality is reduced. Some productivity steps help standardizes quality, increasing customer satisfaction but others might lead to over-standardization and can diminish customized service. Companies should also try to enhance the quality.