A business project for the servicescape design of a Chinese restaurant

This is a business project for the servicescape design of a Chinese restaurant. The University of Luton plans to build an atrium over the car park in front of "B" block, where will house a number of eating facilities including this Chinese restaurant. A few factors about the management of a restaurant should be considered firstly before making actual decisions about the servicescape design. The Multi-Cultural Background Being aware of the multi-cultural background in Luton, …

…customers and employees. Artifacts: The display of Chinese traditional handworks, such as Chinese ties, can promote the atmosphere of Chinese traditional culture in the service settings. These artifacts can convey the information about Chinese traditional culture to customers and employees. Moreover, they can enable customers or employees to categorize this Chinese restaurant mentally. Thus, under the influence of these handworks, more guests are attracted to our restaurant and be interested in exploring Chinese traditional culture.