A semiotic analysis of a made up advertisement ('Silken Vodka')

VIC120: Introduction to Semiotics and Communication Course Assignment - An Analysis of an Advertisement August 6, 2002 The advertisement is one for 'Silken Vodka' (a made up company). The Vodka bottle was taken from the 'Smirnoff' website and the model for the ad was taken from 'Cosmopolitan' magazine (June 2000 issue). Additionally, the slogan was taken from the 'Find Your Voice' campaign for 'Virginia Slims'. The meaning that is being sent out is a statement of female independence …

…femininity. Even though the act of alcohol consumption is clearly defined by its social use, it also entails the statement of female independence which does not require that you give up "pretty" clothes, makeup, or even extravagant gifts from a male admirer. The new aged woman is more independent, calling her own shots, and choosing to consume a drink made especially for women. Silken Vodka is offering a possible female identity, albeit an impossible one.