Advertising Concepts - General Motors Corp.

Abstract General Motors Corporation achieved $186,800,000,000 in revenue for the year 2002. The internationally acclaimed automobile giant approaches the advertising efforts of its numerous brands on every imaginable front. From television, with over 10,000 commercials per week beamed to American households to magazines, newspapers to billboards, sporting events to concerts, game shows to reality shows and musical lyrics to monster trucks, General Motors Corporation spends $2.14 billion dollars on advertising and marketing definitely has the resources and ability to …

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