Advertising, this gives you a guide on what you can say about ads

Year 9 Commerce in Society Advertising Assignment 2004 Task A The Pancake Parlour ad 9/8/04 Herald Sun 1. a) This ad makes me feel that this special is going to end soon because it is so cheap and there won't be any more specials (even though it's not true). So I need to go to Pancake Parlour and eat there as soon as possible if the special is ending soon. From past experiences at Pancake Parlour this ad makes …

…is not the same as brainwashing because only some forms of advertising are considered to be brainwashing, however, many other forms of advertising are completely different to brainwashing. It is the viewer who decides whether they want to use the product/service that is being advertised. The advertisement does not say that the audience has to buy the product; it is simply saying what the product is and how you may benefit by using it.