Amazon.com; Detailed Analysis of Virtual Community Implementation and it's benefits

Amazon.com's primary focus on capturing internet customers by best serving them by tailoring the customer's buying experience with a dynamic list of recommended buying purchases. It does this by matching his/her search queries and stores those locally on cookies for the server to refer back to when looking for recommendations to display at the user's interface. Its seamless and innovative. Amazon.com provides a community discussion board that lets people review products and …

…of similar buying patterns and interest have bought. It does this by use of cookies. A section called customer's advice' gives the member's more power to voice their recommendations on what other products that buyer might like. These recommendations are more intelligent because these recommendations are from the member him/her self rather than just the computer. However these recommendations are also prone to bias. The cookie method is more accurate in making product recommendations.