American Honda Motor Company

Honda Corporation and U.S. Markets After investigating the U.S. market and getting positive feedback, Honda exported over 50,000 CR-Vs to the U.S. in 1997. The target markets for this sporty looking new CR-V were consumers between the ages of 23 - 34, referred to sometimes as generation X. At $20, 000 however, in comparison to its competitors who offer vehicles at a cheaper cost, one might ask the question - why such a high price tag? An article …

…figures for The CR-V year ending 1997 was 32,850 which soared to greater heights in 1998. Honda will have to track these news groups to gain added insight. This will provide insight, in terms of what pricing strategy to pursue, as well as, what CR-V attributes customers value most. Currently, Honda continues to increase exports to the US and is building a reputation for being a reliable and sporty vehicle, in effect setting off higher increases in sales.