An Investigation into the Market for "Western Music" in China

Abstract The survey investigated some areas of the current situation of the western music (western European, north American, and Australian music ,but normally recognized as western music by Chinese )market in China and Chinese customers' behavior with the purpose of giving some advice for companies which want to enter or explore the market.30 Chinese students were asked to complete a questionnaire, which displayed their familiarity of the music, their preference, how they access and the …

…of albums would you like to buy? a. import directly(perfect quality but expensive) b. produced in China(satisfying and cheaper) c. pirate (illegal but much cheaper) 8. What is the reasonable price do you think for an imported album? a. 10 pounds or above b. 5-10 pounds c. less than 5 pounds 9. Which factor influences you most to decide to buy an album? a. music itself b. the price c. the packaging d. musician's reputation e. others______