An analysis of Mtv according to popular culture theoriciens Q.D. Leavis and Theodor Adorno.In other words, critisizing Mtv both in concervative and liberal view.

One of the well-known conservative critics is Q.D. Leavis. She extremely object to popular culture. She argues that, in popular culture there is a loss of control over masses. The role of elites diminishes, becomes trivial. "...Only a small and educated cultural elite was capable of understanding and profiting from the descriptions of the human experience contained in the great works of art and culture. Only this small cultural elite can pass on this …

…influence and than creates a false need and finally satisfy this false-need's of viewers and creates a global identity. Although MTV is a popular culture product, it also includes few good features. MTV provides the involvement of young people in social life issues. There are both news and spots that leads viewers that are mostly young, involved with world issues such as the Environment pollution, safe sex, racial tolerance, world peace, and the AIDS virus.