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An investigation into strategic marketing models and processes using British Airways' Concorde.
Date Submitted: 07/18/2004 01:55:52
Length: 18 pages (4859 words)
Views: 63259
An investigation into strategic marketing models and processes using British Airways' Concorde. Author: Neil Cogdell Report: Marketing assignment Module: Marketing Management Module Tutor: Reshad Ghoorun Course: Diploma in Management Studies Awarding Bodies: Thurrock and Basildon College Anglia Polytechnic University Date 13th January 2004 Contents Page 1.0<Tab/>Introduction<Tab/>2 1.1<Tab/>Information used for Concorde marketing strategy<Tab/>2 2.0<Tab/&…
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…and an honest assessment of the risks. (Tutor 2U 30/12/2003) Time Is Money! How much is 4 hours of your time worth to your business, your job and you? Urgent Meeting in New York? Arrive in 8 hours on any other aircraft Arrive in 4 hours on Concorde Use technology? But Net meeting allows for misinterpretation Being there wont! Being there works! Concorde "Whilst Concorde flies, the sun will never set on part of Britain" © 2004 NC
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