Aspects of emotion and memory relationship targeted to experience design

Ricardo A. Martins, André L. Battaiola Aspects of emotion and memory relationship targeted to experience design Emotion, cognition, human senses, memory, experiences, marketing, advertising, promotion, interactive presentations, learning environments, branding. The emotional component of the brain plays a very important role in cognitive and decision processes related to information that arrives at our external senses as vision, hearing, sense of smell, taste, touch (pain, pressure, temperature) and by internal ones, as hunger, …

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