B2B/B2C Marketing

Conducting business via the internet continues to expand at an extremely rapid proportion. In fact, e-commerce is growing at a phenomenal rate. According to Forrester Research "17 million households shopped online by the end of 1999, spending an average of $1,167 per household. By 2004, that number is expected to grow to 49 million households spending an average of $3,738 each (cited by the Institute for Policy Information, n.d.). The internet business owner needs to be able to determine the …

…secret of International Marketing: It's all local. , Retrieved 04/23/06, from http://www.b2bmarketingtrends.com/abstract.asp?id=198&groupid=10 Matthews, Merrill (03/20/2000). Should We Tax the Internet?. IPI Policy Report, 152, Retrieved on Retrieved on April 22, 2006, from http://www.ipi.org/ipi/IPIPublications.nsf/PublicationLookupFullText/F3CBB69117567F48862568A300777BDA Schneider, G. (2004). Electronic Commerce: The Second Wave. 2nd ed. Boston: Thomson Learning, Inc., Retrieved on April 22, 2006 from https://ecampus.phoenix.edu/content/eBookLibrary/content/eReader.h