Behaviourist and cognitive approaches to consumer learning theory

'Describe behaviourist and cognitive approaches to consumer learning theory and discuss the implications of these theories for marketing practice' Learning is one of the major determinants of human behavior. Psychologists are of the opinion that all human behavior involves some form of learning. Human beings are not born with the knowledge or skills that could be used as guidelines of how to behave for their daily life. Knowledge or skills are obtained from learning. Learning …

…that primary school children believed that being obese was worse than being disabled. If a child has this thought in his head from an early age he is always going to believe it. This could result in detrimental effects. It my not end there either. This effect could lead to more harmful things than being obese. I think this is a major implication for marketing practice. The problem being knowing where to draw the line.