Ben and Jerrys Vs. Haggen Danzs.

The company Ben and Jerry's expresses through three different mission statements that they will: deliver to their customers ice cream made from high quality and natural ingredients while minimizing negative impacts on the environment, commit themselves to social change by taking on a strong role helping society and increase profitability which will increase value for stakeholders & opportunities for employees. Through close examination of the Ben and Jerry's Website, it is obvious the company's …

…did not adhere to what they set as their mission, for they did not explain how they provide their customers with the highest quality eating experience. What makes their products high quality? Why are their high quality ingredients better then the competitors/rivals? I believe that Haggen-Danzs should work on their site to produce more informative advertising and possibly change or add on to their mission statement and objectives to a more social friendly feel.