Brand Analysis - Louis Vuitton.

LOUIS VUITTON Brand Positioning Essence The Potent Symbol of modern Style. LV creates innovative, elegant and practical modern luxuries with quality. Heritage LV originates in Paris, since 1854. Personality LV is Elegant, Practical, Prestige, Luxurious, Desirable, Stylish, Value-for-money, High-quality and Ever-lasting. Visual Identity Monogram Canvas on LV products Brand Logo Simplified Brand Logo User Image Consumers are stylish, fashionable, aware of designer's brands and look for quality and after sales services. Most of the users are …

…is also the idea: to make some products of the brand available only in small quantities, by limiting its production of certain products from time to time, or producing special edition of the same handbag in different markets, LV products could become even more premium. This can satisfy the consumers who want to differentiate themselves from other LV users. LV could even create a trend for collection of limited edition LV products by the consumers.