Branding and eCommerce

Table of Contents Table of Contents<Tab/>2 Introduction<Tab/>3 Marketing Strategies<Tab/>3 Retaining Customers and Building Brand Loyalty<Tab/>4 Strategic Alliances<Tab/>7 Opportunities and Threats<Tab/>7 Conclusion<Tab/>9 Bibliography<Tab/>9 Introduction In the few years that internet shopping has been around in Australia …

…have kept innovating, not just with the functionality provided on their website but also by evolving their business model to keep up with the changing markets. Bibliography http://www.fastlook.com.au/ibs/Marketing/wishlist.htm, Visited 11/04/2003 http://www.abs.gov.au/ausstats/abscensus2.nsf/0/2D803766A4B77E8FCA256CB70002F930?Open&Highlight=0,ecommerce, Visited 11/02/2004 Kotler, P., Brown, L., Adam, S. & Armstrong, G. 2004, Marketing: Edition 6, Pearson Education Australia, Frenchs Forest.