Buyer Behaviour in Australia's Beer Industry - accomplished for the class requirement: use one or two theories addressed in Buyer Behaviour course to analyse an Australia Industry.

Table of Content 1. Introduction3 2. Culture4 2.1 Values and Believes4 2.2 Rituals5 2.3 Myths6 3. Reference groups7 4. Conclusion11 5. Bibliography12 1. Introduction As world's ninth biggest beer market, Australia consumes about 1720 million litres of beer every year. (Australian Bureau of Statistics, 2002) Just go through some of the tourist web sites, pubs, beaches and football games are always suggest as three must go activities if one wants to claim he/she has really been Australia. While the beer is treated as ultimate enjoyment …

…Rim Edition, Thomson Schiffman, L., Bednall, D., Cowley, E., O'Cass, A., Watson, J., Kanuk, L. (2001), "Consumer Behaviour" 2nd Ed., Sydney, Prentice Hall Schiffman, L.G. and Kanuk L.L (1978), "Consumer Behaviour", Englewood Cliffs, N.J. Social Issues Research Centre. "Social and Cultural Aspects of Drinking" (2003) http://www.sirc.org/publik/drinking3.html Accessed: 3 October 2003 Widing, R., Sheth, J.N., Pulendran, S., Mittal, B. and Newman, B.I. (2003), "Customer behaviour: consumer behaviour and beyond", Southbank, Victoria.