Buyer power in supply chain

Supply Chain Strategy Abstract The report discusses the buyer power and its impact in the supply chain. At the national level, retailer power is seen to be of concern and the subject of inquiries by competition authorities. The retail concentration can be socially beneficial where it results in buyer power that can be used to counter market power of manufactures. Contrarily, some observers argued that buyer power may ultimately damage the supply chain because they …

…Non-economic factors of Korean manufacture-retailer relations. The International Review of Retail, Distribution and Consumer Research.Vol.12, No.3.pp297 Some observers believe that buyer power may be detrimental to the supply chain. Write a report that investigates evidence on the existence of buyer power within a supply chain of your choice. Your report should include an appreciation of the long-term viability of the supply chain and the ability to commit to new product and process investments.