Case History - DELL. This case study has been created by the author, analysing DELL's business model.

Contents Case History<Tab/>2 Introduction<Tab/>2 Key Marketing Principles<Tab/>3 Application<Tab/>4 Justification<Tab/>6 The Direct Business Model<Tab/>7 Harnessing the Internet<Tab/>7 Low-Cost Leader<Tab/>7 Market Segmentation<Tab/>8 Business-to-business Market<Tab/>9 Customer Relationships&…

…www.themsj.com/global_user_elements/printpage.cfm?storyid=562168 J. Maguire, "Case Study: Dell.com", ecommerce-guide.com, 03-03-2003 http://ecommerce.internet.com/news/insights/trends/article/0,,10417_2013731,00.html X. Xu, "Customer Value and Supply Chain Management", Presentation for Dell's Direct Model, 2003 http://student.bus.olemiss.edu/files/Womer/mgmt579/xu.ppt M. Schrage, "The Dell Curve", Issue 10.07, July 2002, http://www.wired.com/wired/archieve.10.07/dell_pr.html http://www.dell.com