Case Study- Branding Strategy of LTK Omega Egg(Malaysia)

Chapter 1.0 Background of LTK and its products LTK was incorporated on 16th October 1986. It is situated at Durian Tunggal District, Malacca. The principal activities of LTK are production of chicken eggs and manufacturing organic fertilizer. LTK is one of the leading eggs producers in Malaysia. The production capacity of LTK is 1 Million eggs per day. Part of the production is for local consumption while the rest of the production is mended for export. Presently, LTK …

…farm in Eastern Europe as part of the long term strategy. This not only ensure low entry barrier among European countries but at the same time reduce transportation cost and maintaining the quality and freshness of the egg. Besides, the labour cost and land cost in the Eastern block is relatively low. Appendix 1.Reference material about LTK 2.Health research pertaining to Omega 3 enriched eggs 3.Nutrition facts 4.Social agenda done by competing brand Consolidated Farm Bhd.