Case Study: Honda in UK

Course: International Supply chains and distribution management - Group 11 Assignment 1: Honda case study Honda is one of the world's biggest manufacturers of motor vehicles. It has a world wide market spreading from Asia to North America, Europe and other parts of the world. One of the reasons for Honda current success is that it used Japanese methods to build a proper production system in the UK. Producing a car from thousands of parts is a …

…material flows unbalanced in the production schedule of Honda. To solve these two difficulties, Honda has a solution which is based on the principle: do not offer many different options. This results in the few paint colors and just two trim color. Other options are combined in one option package. This kind of solution can help the company to maintain its current production flow. However, it reduces the final product variety and simplifies customer choice.