Case Study Involving Goya Food Products and their Marketing Plan.

Goya Foods #1: Of the six environmental forces presented in the chapter, discuss the forces that most greatly affect Goya's marketing strategy. The force I believe affects Goya's strategy is the Sociacultural force. This is due to one of Goya's main strategies, which is pushing its product specifically to the Latin community. One of its greater advantages it has over competitors (Cambells) is its long-standing name among the history of the Latin community. A greater percentage …

…once one becomes a large-scale corporation, the quality and Human relations can be found to decrease, as now the focus that was directed at those areas, is now working in other departments to meet and manage the increased demand of product. Being as the Latin community see's Goya as "Something Theirs", the sales to the Latin community might drop when Goya products start showing up in grocery stores nationwide as the "hip" item to eat.