China is a dragon today

Advertisement is an inevitable outcome of development of goods economy. Following with the development of goods economy, nowadays, advertisement becomes a sort of social speciality and industry, with gradually rising of its specialization and professional level that will satisfy the demand in expanding market and market competition of advertisement customers. In the article "Branding a Dragon Without Getting Burned"(2003.1)Rechel Morarjee formulates some comparable aspects to demonstrate the situation of advertisement in China. According to …

…for about 18 percent of the country's total sales. It is very helpful for me to realize the advertisement in China from this article. We can say that advertising also becomes one of the new pillar industries in our city. For development of advertisement in China, I think there may be two primary aspects to have influence on advertising in the future: advertising should combine with the Chinese consumption cycle and satisfy the multiple consumption form.