Coca Cola in Rural India

Coca Cola. The world's Largest Brand. Ranks as the 6th largest company on the Fortune 100 list. Has more nations on its marketing chart then the United Nations member countries. Has a daily consumption of about a million litres in the world. And yet it had to dismantle its entire marketing strategy and regenerate it. Why? To penetrate the enigma called Rural India. Market Overview Rural India has a considerable depth of volume as far as …

…brand to make it big in rural India." Conclusion With some research and creativity Coke clearly emerged a winner in the rural markets. The rise in the rural sales as described by the Company officials above is a straight evidence of the fact. This case therefore concludes that it is as simple (or difficult!!) as making a right connect between the consumer and the product in order to solve the enigma: The Indian Rural Market.