Communications: Core of the firm - Exploring the linkages communication provides within the organisation membrane

COMMUNICATIONS - CORE OF THE ORGANISATION In the past few weeks, we have discussed how companies can develop their human potential (not merely their human resources - given the view the word resources equates people with other capital goods), throughout the human potential value chain (selection, recruitment, training, development, assessment, pay, benefits and retirement) and explored how we can build an organisation consisting of "knowledge workers." We also discussed how organisations measure themselves against others …

…-19. Spears, L. (1995), Reflections on Leadership: How Robert K. Greenleaf's Theory of Servant Leadership Influenced Today's Top Management Thinkers, John Wiley & Sons, Inc., New York, NY. Thomas K, (2004), Advanced Human Resource Management, Term 1, In-Class lectures, La Trobe Graduate School of Management, Australia Watkins, K.E. and Marsick, V.J. (1993), Sculpting The Learning Organization: Lessons in the Art and Science of Systemic Change, Jossey-Bass Publishers, San Francisco, CA. APPENDIX: Strategic Communications Model - Barret 2002