Computers and Marketing

Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods. Businesses, and particularly the marketing aspect of businesses, rely a great deal on the use of computers. …

…customers. The successful business and marketing approach utilizes everything possible to insure that the choice the customer makes is to choose their product or service. Computer technology is by far the most important and impressive means by which to insure a company's success. Computers play a significant role in every aspect of a company's survival, from product design and manufacturing, creating client databases, inventory control , market analysis, advertising and sales, and even total company operations.