Consumer Psychology.

Recall the last time you purchased a cold drink in the Super Store. You located the cold drinks' refrigerator, examined the various drinks, selected a certain one, and paid for it at the cashier's counter on your way out. All this seems to be a normal and everyday sort of event. However, upon closer examination, there are host of questions that are raised by this everyday behavior. What made you purchase this drink in particular? …

…gt; Hawkins, Del I.' Roger J. Best, and Kenneth A. Coney (1998), Consume Behavior: Building Marketing Strategy, 7th edition, Boston: McGraw Hill. (taken from <http://www.larsperner.com/consumerpsychologist> , Lars Perner, 900 University Avenue University of California, Riverside, CA). Schultz, Duane P. &Schultz, Sydney E., (1990),"Psychology and the Consumer", Psychology and Industry Today, Macmillan Publishing company, NY 10022, P 573-624. http://www.psychology.org http://www.wsu.edu/~taflinge/psych1.html