Customer Analysis of U.K car market

Car manufacturers in the U.K are predominantly foreign owned companies. The most prestigious UK brands are owned by Ford, BMW and Volkswagen-- Aston Martin by Ford, Rolls-Royce by BMW and Bentley by Volkswagen. Ford group of companies is the largest supplier of volume manufactured cars to the U.K market. In addition, its Jaguar and Volvo brands are among the leading brands in the luxury market. Mazda, the Ford subsidiary is a well known …

…society. The number of cars owned by social category AB (the wealthiest group) does not reflect the age of their cars, presumably newer than in other categories. It is unlikely that the two or more cars owned by any other group will frequently change over for a newer one every year. Families in AB, C1, C2 and D categories often own more than one car when each member of that family acquires the driving licence.