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Customers perspectives in a service organisation
Date Submitted: 03/21/2004 12:42:23
Length: 21 pages (5819 words)
Views: 88203
CONTENTS Part one: - Analysis 1. What is Service?<Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/>01 2. Nature of Service (Intangibility) and Direct Customer Contact<Tab/>01 3. The Customer Perspective<Tab/><Tab/>&…
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…James G Barnes Journal: Managing Service Quality Year: 2003 Volume: 13 Number: 3 Page: 178 -- 186 DOI: 10.1108/09604520310476445 Publisher: Emerald Group Publishing Limited 4. Seeing Things from the Customer's Perspective http://www.easytraining.com/customers.htm 5. http://www.marketingprofs.com 6. Title: What information do customers use when choosing a restaurant? Author(s): Marta Pedraja; Jesús Yagüe Journal: International Journal of Contemporary Hospitality Management Year: 2001 Volume: 13 Number: 6 Page: 316 -- 318 Publisher: Emerald Group Publishing Limited
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