Describe the 2 views of Corporate Social Responsibility.

One of the most controversial issues that has been widely debated over the last two decades is the corporate social responsibility of organizations. Opinions about business's social responsibilities lie mainly between two extremes. At the one extreme is the classical view that states business is an economic institution directed towards profit whose only responsibility to society is to provide goods and services and to return maximum benefits to shareholders (Robbins, Bergman, Stagg and Coulter, 2003: 136). The …

…and Shariff, K. (1996), "Perceptions of unethical practices in the Insurance industry", Asian Academy of Management, Vol. 1, No.1, pp. 42 - 52. *Robbins, S.P., Bergman, R., Stagg, I. and Coutler, M. (2003), Management, 3rd Edition, Prentice Hall: Australia, pp.136-149. *The Hindu Business Line. (2003), India Inc keen on social responsibility, http://www.infochangeindia.org/CorporatesrItop.jsp?section_idv=11, (Accessed 12 May 2003). *Welford, R. (2002), "Globalization, Corporate Social Responsibility and Human Rights", Corporate Social Responsibility and Environmental Management, Vol. 9, pp. 1-7.