Diamonds and Africa. Western influences on African Diamond mines.

Off Cratons, Cuts, and Cutures: Diamonds in the Western Imaginary and the Diminishment of African Cultural Opportunities Just about everyone who lives in the U.S. has been exposed to a DeBeers ad. A diamond is forever, is how it goes in this particular marketing campaign, the most successful ever conducted (Hart: 2001). Beautiful American couples express their undying love through a truly astounding crystal. But this crystal, like Africa, has a history. So does its …

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