Discuss how the behavioural sciences might help in understanding buyer behaviour and through this the development of successful marketing programmes. 3147 word essay.

Consumer BehaviourSid00129097 Discuss how the behavioural sciences might help in understanding buyer behaviour and through this the development of successful marketing programmes Throughout this assignment I plan to discuss, analyse and evaluate 10 of the behavioural sciences and relate them to successful marketing programmes. I plan to explain what consumer behaviour is, then analyse 10 points of consumer behaviour, then conclude my findings. What is consumer Behaviour? "Using Behaviour as a means of segmentation, buyers are divided …

…I have discussed are interlinked. Companies must be aware that changing one of the factors I have listed may adversely affect other factors involved. Therefore careful planning is essential for any company to achieve a successful marketing programme. References Armstrong and Kotler (2000 5/e) Marketing: an introduction, Prentice Hall USA Chisnall (1997 3/e) Consumer Behaviour, McGraw Hill Book Company, GB Wright, R (1999) Marketing: Origins, Concepts, Environment, Thomson Learning, GB www.fas.oice.utoronto.a/bdurell/3506abd.htm