Donna Dubinsky and Apple Computer

Donna Dubinsky and Apple Computer Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky believed, however, that this process would be practically and financially unworkable. Presents her defensive and unsuccessful conflict management, culminating in her threatened resignation. This case deals with the recipients of change, that is the …

…Director Additional power, direct relationship with Jobs, ambitious confident John Sculley CEO Apple and Mac contension! Undermined by Jobs dual role? Steve Jobs Duel roles Chairman & GM for MAC Entrepreneurial Right to question status quo, right to consider JIT and request proposal Change in focus to distribution cost why? Motives not communicated. IBM competition? Mac sales down. Taskforce compromise Still questions Dubinsky's openness and decision making ability What is the best proposal for Apple