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ESPN:Killing The Habit-An editorial project highlighting the risk of tobacco in ESPN broadcasted sports. One sided.

Date Submitted: 12/15/2004 18:04:24
Length: 2 pages (537 words)
Views: 19827

ESPN: Killing the Habit When walking into my livingroom Sunday morning I notice my parents and two younger sisters flipping between reruns of the winter X Games on ESPN 2 and NASCAR on ESPN. Normally, this average American habit of channel surfing wouldn't stop my pursuit for breakfast, yet today I realize both sports are announcing tobacco companies as sponsors. Although the companies were hiding behind blinding anti-tobacco campaign slogans, this appalling presence of cigarette advertisement …

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…keeping America's youth smoke-free, that's your choice. I, and nearly 80% of a sophomore class at Kearny High School, do not. Luckily, NASCAR and Winston are already discussing plans on ending their partnership. Yet this is only a small step to preventing tobacco companies from their teenage-targeted advertisements. One large step to this prevention would be the ending of ESPN's broadcasting of tobacco company advertisements. I'm not blind to their false slogans, so why are you?

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