Environmental Factors - This paper identifies the environmental factors that affect global & domestic marketing decisions. - MKT / 421

Introduction Marketing Coca-Cola in China has been a long and trying road. The Coca-Cola Company first opened bottling plants in Shanghai and Tianjin in 1927. A third plant opened in Qingdao in 1930. After a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, following the re-establishment of relations between China and the United States. Coca-Cola was the first American consumer product to return to China. (Coca-cola.com) Environmental Factors Some of the environmental factors …

…the building of schools and libraries. The company also invests in scholarships, environmental issues that affecting the country with it rapid growth rate in recent years. There is a long list of items that the corporation assists in to encourage growth in this country and that of others. Reference: Online: http://www.coca-cola.com. Retrieved on January 8, 2006. William D. Perreault, Jr. & E. Jerome McCarthy. (2005) Basic Marketing (15th ed.)McGraw-Hill/Irwin, New York, NY.