Ericsson's Marketing strategy in China

Ericsson's China Strategy The tie between Ericsson and China may be traced back to more than one century ago when the first batch of Ericsson telephone sets - 2,000 in all - were shipped to Shanghai. Being a giant telecommunications company of world renown, Ericsson makes a point of localizing its widespread branches and merging itself with local economies. The localization of Ericsson (China), considering the great market in China, is a very important step towards …

…telecom industry, a partner whose help in R&D, production and purchase is available whenever and wherever. To fulfill the latter, the company shall play an active role in developing China's education, sciences, sports and a variety of public welfare causes. All that Ericsson has committed go far beyond the scope of business activities, for it is fully confident in the future of China and is resolved to get melted into the Chinese society.