Eurostar: Marketing Campaign

Marketing Eurostar London, January 2004 Introduction Eurostar is a fast rail service started operating from 1994, which links directly 3 main European cities, London, Paris and Brussels via the Channel tunnel. With the opening of the new UK fast line on 28 September 2003 the fastest journey times have been reduced by 20 minutes. The fastest London-Paris journey time is now 2 hours 35 minutes, London-Brussels 2 hours 20 minutes and London-Lille 1 hour 40 minutes. Eurostar runs up to 14 services to Paris and nine to Brussels …

…entury has placed the Channel tunnel at the first place. This fact has to be taken into account in the research of new customers, which could be a reason, amongst others, to have a try being on board of the Eurostar. These factors allows the company to have a wide variety of marketing strategies such as offering cheaper rates for travel while improving the services, cutting time of journeys, and bringing dreams into reality.