Explain why brands have become a critical issue in the marketing of products.

Brand is defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Branding is important …

…is much more than just an array of logos and slogans. It can conjure up magic images in the mind of the consumer and build life-long affinities. the end, there can never be too much emphasis placed on branding's importance. Modern consumers exist in a ridiculously cluttered media environment. Anything that captures attention amidst such chaos is worthwhile. The difficulties inherent in creating a magic brand presence mean good marketers will always stay in business.