External Communications Anaylsis - Walt Disney Corporation

Public relations have always realized the importance of communication with its target audiences. Without it, an organization runs the risk of inconsistent public opinion from both its internal and external publics. Effective external communication is a vital part of an organizations public relations strategy. An organization may have several objectives in mind when it communicates with its external publics. Some of these include: <Tab/>Providing information to consumers about the …

…children and adults alike has fueled this media juggernaut into one of the largest corporations in the world. Essential to the success of all of the public relations activities was Disney's efforts to leave no stone unturned in its attempts to generate unprecedented interest in its new film, Pocahontas (Harris, 169). Works Cited Broeske, Pat H. "The Pocamotion." Entertainment Weekly. 260 (1995): 8 Harris, Thomas L. Value Added Public Relations - The Secret Weapon of Integrated Marketing. Chicago: McGraw-Hill, 1998.