FEMALE VS. MALE SHOPPERS AT MACY'S/ A look at Product placement and consumerism at Macy's Department Stores.

Though many students long for an assignment that can implement their definition of "enjoyment", there are none so, for the average USC student other than: shopping. An ingenious idea! This week we can justify shopping and disguise the activity as homework. This time, when parents rant uncontrollably about bills, no lies have to be told, we are definitely shopping for a good reason: to study the concept behind consumerism. Consumerism is defined as the theory …

…upon to indulge the activities of both its female and male shoppers has made it the successful department store it has become today. While some of Macy's efforts look to establish the store as an American tradition, expansion into new areas fueled the store's future. After years of hanging back, Macy's embraced a new marketplace: the World Wide Web. With 1.33 million visitors in 1998, Macys.com continues the retailer's long history of serving the American consumer.