Federal Express Case.

In this case analysis I will discuss Federal Express and their position as a major player in the global air express market. I will discuss how they developed historically, focusing on the problems they have experienced. I will use Porters Five Forces framework to analyze the competitive forces in the industry environment in order to identify the opportunities and threats confronting the company. In 1973 the main users of airfreight at this time were to ship …

…for Federal Express in the beginning as they were the only provider. As other companies entered the market this caused many price wars and tight competition, many companies were grouping together to get large volume discounts and as the introduction of information systems and better technology the customers did not have to rely on courier companies they could fax the document or email the suppliers had to lower their prices in order to remain competitive.