Franchising

1. Introduction Deciding whether or not to go into business is a very important step in the business start-up process for new and potential small business owners. Each year, thousands of entrepreneurs and potential entrepreneurs are faced with this difficult decision. Because of the risk and the amount of work involved in starting a new business, many new and potential small business owners choose franchising as an alternative to starting a new, independent business. Although the …

…establish franchising across the continent and interest in underdeveloped sectors, such as copy shops, is rising in continental Europe. Fast food restaurants and drugstores, in particular, have been successful franchises in Europe. In future, the market is expected to continue to grow as more people seek their own businesses and self-employment. Key Note expects the total value of the franchise market to be £10.2bn in 2000, rising to £16.6bn by 2004.