Harley Davidson.

Case Study: Harley-Davidson, Inc. Introduction History The Harley-Davidson case presents a unique example of a unique company that, due to their remarkable customer loyalty, was able to go from nearly bankrupt to successfully gaining a substantial portion of the market in a niche product. The company was able to gain market share and profit by substantially restructuring their business plan. Harley-Davidson changed from a traditional large batch manufacturing philosophy to just-in-time strategy. They began involving …

…market. Delving into the entry-level buyer market in a larger way is necessary to take back market share from the Japanese. The company needs to drop a couple of their present models and invest in the less 9 expensive, smaller bikes. This strategy should allow them to get rid of slow selling models and use the capital toward R and D of the smaller models. This will minimize the amount of capital taken from the shareholders. 10