Harley-Davidson's Opportunity in the European Market

TABLE OF CONTENTS EXECUTIVE SUMMARY................................................... 3 INTRODUCTION...............................................................4 COMPETITIVE POSITION................................................ 5 COMPETITIVE ISSUES......................................................8 STRATEGIC OPTIONS......................................................11 STRATEGIC RECOMMENDATIONS....................................12 IMPLEMENTATION ISSUES AND CONCLUSION..................15 REFERENCES.................................................................. 17 yEXECUTIVE SUMMARY z The Harley-Davidson is one of the most famous and successful motorcycle manufactures in the USA market. With its growing presence in the European market, the company can find a lot of valuable opportunities. By using Five-Forces Model and SWOT Matrix, this essay is going to analyze the whole European motorcycle market and the …

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