How Children and family affect consumer behavior. The influence of children on purchase desisions.

In the world of advertising and marketing, children are the targets. For many reasons, children are exerting a greater and greater influence on family buying decisions. Advertisers know that the money is in the hands of the children. As their economic muscle grows, so does a marketer's focus. Understanding how and why a child influences purchasing decisions is important to marketing and business today. If marketers want to be successful they need to look to …

…O' Mara, Shelia Long. "Kids are a Powerful Market Force." Home Textiles Today. High Point; July/August; 2001. Rosenburg, Janice. "Teens Mesh latest fads, mom and dads." Advertising Age; Chicago; Feb. 14, 2000. Rummel, Amy, John Howard, Jennifer M. Swinton, and D. Bradley Seymore. "You can't have That!" A Study of reactance effects and children's consumer behavior. Journal of Marketing Theory and Practice; Statesboro; Winter 2000. Walsh, David. "Kids R The Target." Innerself Magazine. <www.innerself.com>.