How Dell uses different markerting techniques to to attract different consumers

Dell is the world's leading computer systems company. They design, build, and customize products and services to satisfy a range of customer requirements. They do more business directly with customers, one at a time, and believe that they do it better than anyone else. In its own business, Dell has enhanced and broadened the fundamental competitive advantages of the direct model by applying the efficiencies of the Internet. Dell led commercial migration to the Internet, …

…dell.com/content/topics/global.aspx/corp/pressoffice/en/1999/1999_09_22_rr_002?c=us&l=en&s=corp. Dell. Dell Computer Corporation and America Online Corporation Announce New Multi-Year Marketing Agreement. Retrieved June 30, 2004, from http://www1.us.dell.com/content/topics/global.aspx/corp/pressoffice/en/1998/1998_12_21_rr_000?c=us&l=en&s=corp. PC World. Big business Advertising. Retrieved June 30, 2004, from, http://pcworld.com/us174938article/business/advertising0??~d3.