How did Hitchcock create fear and tension in the original audiences of Psycho before they entered the cinema and whilst they were watching the film?

In the late 1950s, early 1960s people could enter the cinema at any time they wished. People were also able to move seats throughout the film and talked for the whole duration of the film. This was a bad atmosphere for watching films as not everyone was concentrating on the film. Psycho changed this and the way that films were shown for ever. Hitchcock had to work within the environment to create a new cinema …

…come accustomed to. Yet it utilises techniques to create suspense brilliantly, focusing less on gore, it builds up to the murders in a way that creates fear and tension. I have re-storyboarded the Arbogast murder scene so that it creates more fear and tension. I felt that the original Arbogast murder scene was over too quickly. By having more of a build up to the murder it gives the audience more time to get scared.