Identify the significant changes taking place in today's business environment

1. Identify the significant changes taking place in today's business environment that are forcing management decision makers to rethink their views of marketing research. Also discuss the potential impact that these changes might have on marketing research activities. Please provide adequate references for each of the points in your discussion. Today's business environment is relentlessly subjected to significant changes. These changes force decision makers to reassess their views of marketing research and also induce changes in …

…when marketing research is necessary, and if it is undertaken understand the value and benefits of sound and timely marketing information and research in both the offline and online environment. Once gathered, marketing information and research can be used to develop and implement marketing strategies that make a difference. When adopted and implemented the results of modern marketing research shall facilitate satisfying the needs of the clients, which is the ultimate objective of any corporation.