Influencing Others in Business Environments

Influencing Others in Business Environments Throughout human civilization, the art of selling ideas or products has been a cornerstone of society. Some people have become masters at this art, yielding themselves and their companies large amounts of profit. Why is it that some people are better at this than others? This paper will take a look at the various aspects of nonverbal communication in selling (or influencing others to buy) and in job interviews by …

…knowing what to say. In general, more successful persuaders were found to be smiling, nodding, and gesturing at appropiate moments during a business meeting or job interview (Edinger, 1983). What is important to remember is to know when to use these various cues to your advantage, and to know not to overuse them. Specific research in this field was difficult to find, and more research is needed before greater and more detailed conclusions can be drawn.